UNDER CONSTRUCTION

Don Q set out to reposition the brand as a more premium rum while honoring its Puerto Rican heritage. We created Redefine the Knight, a campaign inspired by Don Quixote that celebrates courage, character, and living by your own code. The idea came to life across OLV, print, and POS and continues today through always-on social, where we concept, shoot, and capture content that keeps the Knight alive every day.