Narcos Spanish Lessons. Netflix.

When we won the Narcos S2 launch pitch, the first thing we did was look on twitter to see what fans where  saying about the show. And we found out that thousands of them where talking about the same thing: "Narcos is pretty much free Spanish Lessons" "I expect to be fluent in Spanish by the time I'm done watching Narcos" and the tweets kept going. So, we decided to help the fans and we created "Narcos Spanish Lessons" a series of snackable videos where characters from the show taught Spanish to their fans. The success was huge. With no paid media at all, we were able to reach 50M users on social media. See for yourself:

Awards so far:

Cannes Lions:

  • Gold – Direct Lions – Use of Social Platform
  • Gold – PR Lions – Content-led Engagement & Marketing
  • Silver – Promo & Activation Lions – Media & Publications
  • Silver – Promo & Activation Lions – Launch/Re-launch
  • Silver – Media Lions – Use of Branded Content
  • Bronze – Direct Lions – Low Budget/High Impact Campaign
  • Bronze–Cyber – Web Campaign, Media & Publications
  • Shortlist – Promo & Activation Lions – Low Budget/High Impact Campaign
  • Shortlist – PR Lions – Costs/Creative Performance PR Campaign
  • Shortlist – Cyber Lions – Media & Publications
  • Shortlist – Cyber Lions – Community Building/Management
  • Shortlist – Cyber Lions – Influencer/Use of Talent

One Show:

  • Silver in Film - Short Form Campaign.
  • Silver in Film - Under 100K budget.
  • Silver in Social Media - Branded Social Campaign.
  • Silver in Social Media - Community building.
  • Bronze in Branded Entertainment - Short Form Campaign.

Wave:

  • Gold in Cyber - Digital campaign.
  • Gold in Promo - Products and services.
  • Gold in PR - Digital and social
  • Gold in Branded Content - Use or integration of digital or social media.
  • Silver in Promo - Digital and social
  • Bronze in Film - Branded Content

New York Festivals:

  • Two silver in Humor.
  • One bronze in Household Products and Services. 

El Sol:

  • Gold in digital
  • Gold in Branded Content
  • Gold in Promo & Activation
  • Gold in PR

Webby

  • Honoree in Brand Strategy

Bernbach awards:

  • Grand Prix

Addys: 

  • Best in show Online/Interactive 

  • Gold in Film, Video & Sound – Online Film

  • Gold in Online/Interactive – Advertising and Promotion

  • Gold in Film, Video, & Sound, Branded Content and Entertainment

  • Silver in Online/Interactive, Social Media

  • Silver in Online/Interactive, Advertising and Promotion

Epica:

  • Bronze in Online Campaigns- Media & Entertainment.

 

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